No one reads brochures anymore. Sadly, it's too much information at once. Take each brochure "section" and MAIL it - one page at a time - in a creative manner. Make sure the visuals build on one another so the recipients easily connect your dots.
The front side of these cards are here. You'll see how they match up and how the story expands from one card to another.
The phrase "get a seat at the table" was an important battle cry within my industry. Using the clients' jargon identified me as an "insider" that understood their issues. Any other industy... this would have been a cliche'.
This campiagn was very successful. View it here.
BLOG ARCHIVES:
Since 2009, I have been blogging contiguously about investor relations,
regulatory complacence and marketing. Here is my archived content: