Bradley H. Smith >

13 steps to build an effective SWOT analysis (STEP 13)

Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting.

SWOT analysis does not take much time, and doing it emboldens you to think about your company in a new frame - helping your team to improve your CONTINUOUS business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats. 

A SWOT document is as important as a mission statement or your brand book.

Let’s work on the 13 steps to build an effective SWOT analysis.

1. Involve employees from all the vital departments within your company in the SWOT analysis. They will know nuances you may miss.  (SWOT: strengths, weaknesses, opportunities, threats). 
2. Consider involving important clients, suppliers and other trusted partners who know your niche and can provide an objective view. 
3. Ask contributors to collect and review information on internal resources and external factors affecting the company and industry.
4. Assemble a SWOT team brainstorming conference to pinpoint your organization's strengths and weaknesses as well as the opportunities and threats.
5. Select a moderator for the brainstorming session. Decide whether you have the in-house skillset and objectivity to moderate the session, or if you should use a third-party moderator.
6. Fashion an open and honest atmosphere, totally void of judgment towards others’ suggestions; especially be forthright about weaknesses and threats.
7. Examine internal operations such as finances, marketing, management and personnel, production to categorize strengths and weaknesses.
8. Analyze competitors, customers and suppliers within the business environment and market to identify opportunities and threats.
9. Examine, point-by-point, the ideas that have been raised during the brainstorming. Reach 99% analysis unanimity on what are the key strengths, weaknesses, opportunities and threats. 
10. Isolate any additional information you need to confirm your analysis and if further market research is required.
11. Evaluate the implications from your analysis on your business and identify areas where you have competitive advantages and disadvantages.
12. Create and execute an action plan to attack weaknesses, exploit strengths and opportunities and manage threats. 
13. Always refer to the analysis and action plan prior important decisions to assure those decisions are followed per: what your analysis proposed.

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About Bradley:

"Bradley Smith is a true mentor and a natural leader – something our department sorely needed. His entrepreneurial approach to marketing is infectious and inspired the team, a quality often lacking at a $300M, 60 year-old organization.

Bradley’s high-level strategies, including a complete re-brand, were next to flawless and his technical prowess within tools like Marketo assured execution. He is a rare combination of marketing thought leader and tactician, and our team benefited and learned from his 360° approach. His content and blogs are renowned within the niche, both for their serious, concise content as well as their often humorous readability—blog contributors often turned to him for advice on developing a voice and leveraging humor within the most “dry” subject matter.

I’m certainly a better marketer for having worked with Bradley, and am fortunate to continue to have a mentor in him—and I know that sentiment would be echoed by nearly all who have had the privilege of seeing his work in action.

Caitlin Carragee
Inbound Marketing Manager ~ SurePayroll
https://www.linkedin.com/in/caitlincarragee

PROFESSIONAL HISTORY: Senior Manager, Strategic Communications ~ PR Newswire

13 steps to build an effective SWOT analysis (STEP 12)

Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting.

SWOT analysis does not take much time, and doing it emboldens you to think about your company in a new frame - helping your team to improve your CONTINUOUS business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats. 

A SWOT document is as important as a mission statement or your brand book.

Let’s work on the 13 steps to build an effective SWOT analysis.

1. Involve employees from all the vital departments within your company in the SWOT analysis. They will know nuances you may miss.  (SWOT: strengths, weaknesses, opportunities, threats). 
2. Consider involving important clients, suppliers and other trusted partners who know your niche and can provide an objective view. 
3. Ask contributors to collect and review information on internal resources and external factors affecting the company and industry.
4. Assemble a SWOT team brainstorming conference to pinpoint your organization's strengths and weaknesses as well as the opportunities and threats.
5. Select a moderator for the brainstorming session. Decide whether you have the in-house skillset and objectivity to moderate the session, or if you should use a third-party moderator.
6. Fashion an open and honest atmosphere, totally void of judgment towards others’ suggestions; especially be forthright about weaknesses and threats.
7. Examine internal operations such as finances, marketing, management and personnel, production to categorize strengths and weaknesses.
8. Analyze competitors, customers and suppliers within the business environment and market to identify opportunities and threats.
9. Examine, point-by-point, the ideas that have been raised during the brainstorming. Reach 99% analysis unanimity on what are the key strengths, weaknesses, opportunities and threats. 
10. Isolate any additional information you need to confirm your analysis and if further market research is required.
11. Evaluate the implications from your analysis on your business and identify areas where you have competitive advantages and disadvantages.
12. Create and execute an action plan to attack weaknesses, exploit strengths and opportunities and manage threats.

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About Bradley:

"During my tenure working with Bradley at Shareholder.com, we grew our client base from 350 to over 1,300 companies and grew revenues over 600%. The highest professional compliment I can offer regarding Bradley is “he respects and understands sales.” I have found that to be a unique attribute for a marketing professional.

He fueled my sales team with exceptional marketing leadership and most importantly, with tools they needed to find, convince and close deals. Bradley’s a great partner for a sales leader and a creative asset to a sales force."

Michael C. O’Brien
Senior Director, Enterprise Sales ~ SocialChorus
https://www.linkedin.com/in/michaelcolemanobrien

PROFESSIONAL HISTORY: Vice President, Worldwide Sales ~ Shareholder.com and Nasdaq

13 steps to build an effective SWOT analysis (STEP 11)

Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting.

SWOT analysis does not take much time, and doing it emboldens you to think about your company in a new frame - helping your team to improve your CONTINUOUS business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats. 

A SWOT document is as important as a mission statement or your brand book.

Let’s work on the 13 steps to build an effective SWOT analysis.

1. Involve employees from all the vital departments within your company in the SWOT analysis. They will know nuances you may miss.  (SWOT: strengths, weaknesses, opportunities, threats). 
2. Consider involving important clients, suppliers and other trusted partners who know your niche and can provide an objective view. 
3. Ask contributors to collect and review information on internal resources and external factors affecting the company and industry.
4. Assemble a SWOT team brainstorming conference to pinpoint your organization's strengths and weaknesses as well as the opportunities and threats.
5. Select a moderator for the brainstorming session. Decide whether you have the in-house skillset and objectivity to moderate the session, or if you should use a third-party moderator.
6. Fashion an open and honest atmosphere, totally void of judgment towards others’ suggestions; especially be forthright about weaknesses and threats.
7. Examine internal operations such as finances, marketing, management and personnel, production to categorize strengths and weaknesses.
8. Analyze competitors, customers and suppliers within the business environment and market to identify opportunities and threats.
9. Examine, point-by-point, the ideas that have been raised during the brainstorming. Reach 99% analysis unanimity on what are the key strengths, weaknesses, opportunities and threats. 
10. Isolate any additional information you need to confirm your analysis and if further market research is required.
11. Evaluate the implications from your analysis on your business and identify areas where you have competitive advantages and disadvantages.

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About Bradley:

"I have worked with Bradley Smith as CEO of NIRI for the past several years. Bradley is an important, trusted and knowledgeable marketing and business professional. Bradley's energy is infectious as he represents his organization and helps others around him succeed.

He has been a critical resource to NIRI on many occasions regarding key investor relations issues - disclosure, transparency, communications, both to help educate NIRI's 4,000+ members, as well as an information resource for advocacy efforts with the SEC. Bradley is truly “a member and partner” of our professional organization and has always gone well beyond being just a “service provider.”

Bradley cares. In my personal opinion, Bradley Smith is an outstanding individual and professional.

Jeffrey D. Morgan, CAE
CEO ~ Club Managers Assn of America (CMAA)
https://www.linkedin.com/in/jeffreydmorgan

PROFESSIONAL HISTORY: President & CEO ~ National Investor Relations Institute (NIRI)

13 steps to build an effective SWOT analysis (STEP 10)

Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting.

SWOT analysis does not take much time, and doing it emboldens you to think about your company in a new frame - helping your team to improve your CONTINUOUS business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats. 

A SWOT document is as important as a mission statement or your brand book.

Let’s work on the 13 steps to build an effective SWOT analysis.

1. Involve employees from all the vital departments within your company in the SWOT analysis. They will know nuances you may miss.  (SWOT: strengths, weaknesses, opportunities, threats). 
2. Consider involving important clients, suppliers and other trusted partners who know your niche and can provide an objective view. 
3. Ask contributors to collect and review information on internal resources and external factors affecting the company and industry.
4. Assemble a SWOT team brainstorming conference to pinpoint your organization's strengths and weaknesses as well as the opportunities and threats.
5. Select a moderator for the brainstorming session. Decide whether you have the in-house skillset and objectivity to moderate the session, or if you should use a third-party moderator.
6. Fashion an open and honest atmosphere, totally void of judgment towards others’ suggestions; especially be forthright about weaknesses and threats.
7. Examine internal operations such as finances, marketing, management and personnel, production to categorize strengths and weaknesses.
8. Analyze competitors, customers and suppliers within the business environment and market to identify opportunities and threats.
9. Examine, point-by-point, the ideas that have been raised during the brainstorming. Reach 99% analysis unanimity on what are the key strengths, weaknesses, opportunities and threats. 
10. Isolate any additional information you need to confirm your analysis and if further market research is required.

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About Bradley:

"Bradley Smith and I have been corporate business partners on several occasions in our industry – and now as teammates at PR Newswire. I can state indisputably that working with Bradley is always a personal pleasure and commercial success. One project was honored with a Fast Company magazine “Champion of Innovation” award and our current project generated revenue in its very first month and continues to escalate exponentially.

His marketing is brilliant and most importantly, he executes on his strategies. In our industry, Bradley is known for his creativeness, effectiveness, and many memorable campaigns. 

He is one of the most widely known and most trusted corporate services executives in investor relations."

John Viglotti
VP, Investor Relations Products and Services ~ Cision / PR Newswire
https://www.linkedin.com/in/john-viglotti-b03b6ainternational expe

13 steps to build an effective SWOT analysis (STEP 9)

Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting.

SWOT analysis does not take much time, and doing it emboldens you to think about your company in a new frame - helping your team to improve your CONTINUOUS business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats. 

A SWOT document is as important as a mission statement or your brand book.

Let’s work on the 13 steps to build an effective SWOT analysis.

1. Involve employees from all the vital departments within your company in the SWOT analysis. They will know nuances you may miss.  (SWOT: strengths, weaknesses, opportunities, threats). 
2. Consider involving important clients, suppliers and other trusted partners who know your niche and can provide an objective view. 
3. Ask contributors to collect and review information on internal resources and external factors affecting the company and industry.
4. Assemble a SWOT team brainstorming conference to pinpoint your organization's strengths and weaknesses as well as the opportunities and threats.
5. Select a moderator for the brainstorming session. Decide whether you have the in-house skillset and objectivity to moderate the session, or if you should use a third-party moderator.
6. Fashion an open and honest atmosphere, totally void of judgment towards others’ suggestions; especially be forthright about weaknesses and threats.
7. Examine internal operations such as finances, marketing, management and personnel, production to categorize strengths and weaknesses.
8. Analyze competitors, customers and suppliers within the business environment and market to identify opportunities and threats.
9. Examine, point-by-point, the ideas that have been raised during the brainstorming. Reach 99% analysis unanimity on what are the key strengths, weaknesses, opportunities and threats.

 

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About Bradley:

"Bradley’s international expertise was vital to the success of our European expansion. 

A seasoned international marketer, he executed quickly and skillfully to position the company as a global brand and he understood and adapted when localized communications and product attributes were required. With Bradley coordinating our international marketing, we never worried. He’s cool under pressure and time zones don’t seem to affect him. Bradley’s enthusiasm is always tuned-up and switched on. Clients just loved meeting with him.

Bradley will be a successful and smart international marketer and ambassador for any organization fortunate to work with him."

Joy Kinnear
Vice Consul ~ Department for International Trade at British Consulate General
https://www.linkedin.com/in/joykinnear

PROFESSIONAL HISTORY: Senior Managing Director ~ Shareholder.com and Nasdaq, Inc.

 

13 steps to build an effective SWOT analysis (STEP 8)

Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting.

SWOT analysis does not take much time, and doing it emboldens you to think about your company in a new frame - helping your team to improve your CONTINUOUS business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats. 

A SWOT document is as important as a mission statement or your brand book.

Let’s work on the 13 steps to build an effective SWOT analysis.

1. Involve employees from all the vital departments within your company in the SWOT analysis. They will know nuances you may miss.  (SWOT: strengths, weaknesses, opportunities, threats). 
2. Consider involving important clients, suppliers and other trusted partners who know your niche and can provide an objective view. 
3. Ask contributors to collect and review information on internal resources and external factors affecting the company and industry.
4. Assemble a SWOT team brainstorming conference to pinpoint your organization's strengths and weaknesses as well as the opportunities and threats.
5. Select a moderator for the brainstorming session. Decide whether you have the in-house skillset and objectivity to moderate the session, or if you should use a third-party moderator.
6. Fashion an open and honest atmosphere, totally void of judgment towards others’ suggestions; especially be forthright about weaknesses and threats.
7. Examine internal operations such as finances, marketing, management and personnel, production to categorize strengths and weaknesses.
8. Analyze competitors, customers and suppliers within the business environment and market to identify opportunities and threats.

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About Bradley:

"Bradley Smith delivered the highest ROI (Return-On-Intelligence) of any marketing officer PR Newswire has ever hired.

The quality and quantity of work he creates – ranging from macro strategic messaging to the micro-level of his industry-leading blog to the complete rebranding of our compliance services division is overwhelming. Inventive and relentless, Bradley has a creative mind underpinned by drive and resourcefulness. Simply put, he gets things done.

Since his joining PR Newswire, he aligned marketing with sales, resulting in a 42% CGR for our Vintage division. He is the consummate content marketer, has an in-depth knowledge of demand generation and, wonderfully, is a ton of fun to work aside."

Sarah Skerik
VP of Marketing ~ SurePay, a division of PayChex
https://www.linkedin.com/in/sarahskerik

PROFESSIONAL HISTORY: Vice President, Strategic Communications ~ PR Newswire

13 steps to build an effective SWOT analysis (STEP 7)

Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting.

SWOT analysis does not take much time, and doing it emboldens you to think about your company in a new frame - helping your team to improve your CONTINUOUS business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats. 

A SWOT document is as important as a mission statement or your brand book.

Let’s work on the 13 steps to build an effective SWOT analysis.

1. Involve employees from all the vital departments within your company in the SWOT analysis. They will know nuances you may miss.  (SWOT: strengths, weaknesses, opportunities, threats). 
2. Consider involving important clients, suppliers and other trusted partners who know your niche and can provide an objective view. 
3. Ask contributors to collect and review information on internal resources and external factors affecting the company and industry.
4. Assemble a SWOT team brainstorming conference to pinpoint your organization's strengths and weaknesses as well as the opportunities and threats.
5. Select a moderator for the brainstorming session. Decide whether you have the in-house skillset and objectivity to moderate the session, or if you should use a third-party moderator.
6. Fashion an open and honest atmosphere, totally void of judgment towards others’ suggestions; especially be forthright about weaknesses and threats.
7. Examine internal operations such as finances, marketing, management and personnel, production to categorize strengths and weaknesses.

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About Bradley:

"Bradley Smith is an incredibly creative and strategic marketer with strong content, data and tactical skills, and his marcomm programs are successful across the mosaic of marketing metrics: generating awareness, engaging community, acquiring leads and delivering sales.Using a mix of channels – content, social, email, events, video and more – Bradley built PR Newswire’s Vintage brand into a top three leader in the SEC filings and regulatory compliance industry, alongside RR Donnelley and Merrill.

Bradley and I were senior members of the pioneering PR Newswire team that won the 2016 Marketo Revvie award for Enterprise Marketing Team of the Year. We were recognized for an automated demand generation program that achieved a 166% lift in qualified leads and a 361% increase in marketing-influenced revenue year-over-year.

Two last points: he’s always thinking on new paths to differentiate our products and, as a bonus, he’s a joy to work with."

Eva Rohrmann
Director, Product Marketing ~ Cision/PR Newswire
https://www.linkedin.com/in/evarohrmann

13 steps to build an effective SWOT analysis (STEP 6)

Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting.

SWOT analysis does not take much time, and doing it emboldens you to think about your company in a new frame - helping your team to improve your CONTINUOUS business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats.  A SWOT document is as important as a mission statement or your brand book.

Let’s work on the 13 steps to build an effective SWOT analysis.

1. Involve employees from all the vital departments within your company in the SWOT analysis. They will know nuances you may miss.  (SWOT: strengths, weaknesses, opportunities, threats). 
2. Consider involving important clients, suppliers and other trusted partners who know your niche and can provide an objective view. 
3. Ask contributors to collect and review information on internal resources and external factors affecting the company and industry.
4. Assemble a SWOT team brainstorming conference to pinpoint your organization's strengths and weaknesses as well as the opportunities and threats.
5. Select a moderator for the brainstorming session. Decide whether you have the in-house skillset and objectivity to moderate the session, or if you should use a third-party moderator.
6. Fashion an open and honest atmosphere, totally void of judgment towards others’ suggestions; especially be forthright about weaknesses and threats.

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About Bradley:

"Bradley Smith is one of the most talented and creative new marketers I've had the pleasure to work with. In the year leading up to the sale of Shareholder.com to Nasdaq, I worked very closely with Bradley to develop social media marketing initiatives to position Shareholder.com as the undisputed market leader.

While I thought I'd teach Bradley a thing or two about marketing, it ended up being more the other way around -- I was learning from a master marketer. In fact, the programs we developed together were so successful that I featured them in my international bestseller ‘The New Rules of Marketing & PR.’

Now Bradley's ideas are seen as a benchmark of excellence and are studied by marketers in 29 languages around the world."

David Meerman Scott
https://www.linkedin.com/in/davidmeermanscott
Marketing strategist and bestselling author of The New Rules of Marketing & PR

BusinessWeek Top Ten business book, 2009: Amazon #1 PR and Marketing booklist, 2009 – 2017

13 steps to build an effective SWOT analysis (STEP 5)

Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting.

SWOT analysis does not take much time, and doing it emboldens you to think about your company in a new frame - helping your team to improve your CONTINUOUS business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats.  A SWOT document is as important as a mission statement or your brand book.

Let’s work on the 13 steps to build an effective SWOT analysis.

1. Involve employees from all the vital departments within your company in the SWOT analysis. They will know nuances you may miss.  (SWOT: strengths, weaknesses, opportunities, threats). 
2. Consider involving important clients, suppliers and other trusted partners who know your niche and can provide an objective view. 
3. Ask contributors to collect and review information on internal resources and external factors affecting the company and industry.
4. Assemble a SWOT team brainstorming conference to pinpoint your organization's strengths and weaknesses as well as the opportunities and threats.
5. Select a moderator for the brainstorming session. Decide whether you have the in-house skillset and objectivity to moderate the session, or if you should use a third-party moderator.

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About Bradley:

"Multitasking does not even to begin to describe Bradley. His ability to align desperate ideas and activities into a cohesive marketing and sales direction was critical for our 5X growth in sales. One specific example – he turned our fractured sales network of 900 sales professional into an organized marketing channel – complete with co-op advertising and sales seminars.

Also, as an ambassador for our company, worldwide, he triumphed no matter the country or situation we dropped him into: India, France, England, Spain and México. Our Japanese VAR partners especially enjoyed Bradley’s work ethic and easy-going manner.

My best hire ever."

Kevin C. Oakley
CEO ~ EMERG+NC Property Rescuers
https://www.linkedin.com/in/kevincoakley

PROFESSIONAL HISTORY: SVP, Sales & Marketing ~ InfiMed, Inc.

13 steps to build an effective SWOT analysis (STEP 4)

Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting.

SWOT analysis does not take much time, and doing it emboldens you to think about your company in a new frame - helping your team to improve your CONTINUOUS business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats.  A SWOT document is as important as a mission statement or your brand book.

Let’s work on the 13 steps to build an effective SWOT analysis.

1. Involve employees from all the vital departments within your company in the SWOT analysis. They will know nuances you may miss.  (SWOT: strengths, weaknesses, opportunities, threats). 
2. Consider involving important clients, suppliers and other trusted partners who know your niche and can provide an objective view. 
3. Ask contributors to collect and review information on internal resources and external factors affecting the company and industry.
4. Assemble a SWOT team brainstorming conference to pinpoint your organization's strengths and weaknesses as well as the opportunities and threats.

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About Bradley:

"Bradley Smith is probably the most instinctive and creative marketing executive I have ever worked with.

He has the outstanding ability to combine strategic course and tactical execution in the same thought. Bradley’s branding and marketing work was a key factor that brought Shareholder.com to the attention of the Nasdaq – initially leading to our marketing partnership and, subsequently, to the acquisition of Shareholder.com by Nasdaq.

He built a powerful brand."

Enzo Villani
CEO ~ Equities.com
https://www.linkedin.com/in/enzovillani

PROFESSIONAL HISTORY: Managing Director of Products and Strategy ~ Nasdaq, Inc.

13 steps to build an effective SWOT analysis (STEP 3)

Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting.

SWOT analysis does not take much time, and doing it emboldens you to think about your company in a new frame - helping your team to improve your CONTINUOUS business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats.  A SWOT document is as important as a mission statement or your brand book.

Let’s work on the 13 steps to build an effective SWOT analysis.

1. Involve employees from all the vital departments within your company in the SWOT analysis. They will know nuances you may miss.  (SWOT: strengths, weaknesses, opportunities, threats). 
2. Consider involving important clients, suppliers and other trusted partners who know your niche and can provide an objective view. 
3. Ask contributors to collect and review information on internal resources and external factors affecting the company and industry.

 

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About Bradley:

"I have worked with and met hundreds of marketing executives, both entrepreneur and enterprise and I can unequivocally say that Bradley Smith is the real deal. He is a fearless digital marketer, steeped in creativity and leadership expertise.

Annutias and PR Newswire collaborated to build a comprehensive persona-driven automated lead generation program that not only exceeded PR Newswire's marketing ROI KPI, but, wonderfully, earned a coveted award from Marketo: 2016 Enterprise Marketing Team of the Year. Bradley's contribution to the award is immeasurable. His understanding of the power of content, ABM, MarTech and the lead-gen process is first class.

Bradley will infuse immediate impact into any organization hunting for a goal-oriented leader who will absolutely roll-up his sleeves and get the job done. I hope to work with  Bradley, and his infectious high spirits, again."

Adam B. Needles
CEO ~ Annuitas
https://www.linkedin.com/in/abneedles/

13 steps to build an effective SWOT analysis (STEP 2)

Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting.

SWOT analysis does not take much time, and doing it emboldens you to think about your company in a new frame - helping your team to improve your CONTINUOUS business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats.  A SWOT document is as important as a mission statement or your brand book.

Let’s work on the 13 steps to build an effective SWOT analysis.

1. Involve employees from all the vital departments within your company in the SWOT analysis. They will know nuances you may miss.  (SWOT: strengths, weaknesses, opportunities, threats). 
2. Consider involving important clients, suppliers and other trusted partners who know your niche and can provide an objective view.

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About Bradley:

"Simply, Bradley is the most dedicated and dynamic marketer who has ever worked for me. A real conceptual thinker who knows how to execute his ideas. 

I would hire him again in a heartbeat."

William C. Greenway
https://www.linkedin.com/in/william-greenway-8738444

PROFESSIONAL HISTORY: CEO and President ~ InfiMed, Inc.

13 steps to build an effective SWOT analysis (STEP 1)

Conducting a Strengths, Weaknesses, Opportunities, and Threats analysis of your business should be a dynamic venture. It can no longer be siloed as a static, once a year (if even) exercise in preparation for your annual sales and marketing meeting.

SWOT analysis does not take much time, and doing it emboldens you to think about your company in a new frame - helping your team to improve your CONTINUOUS business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats.  A SWOT document is as important as a mission statement or your brand book.

Let’s work on the 13 steps to build an effective SWOT analysis.

1. Involve employees from all the vital departments within your company in the SWOT analysis. They will know nuances you may miss.  (SWOT: strengths, weaknesses, opportunities, threats).

 

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About Bradley:

"In my experience, Bradley is a unique marketing talent. He is not only highly creative with excellent hands-on skills, but also works hard and works fast.
As a result of Bradley's efforts, Shareholder.com was able to project a marketing presence - at conferences, in our literature, on our website, through direct mail - far larger than our actual size. As a result, Shareholder.com as acquired by Nasdaq for multiple times revenue.

He's also a real pleasure to work with."

Ronald H. Gruner
https://www.linkedin.com/in/ron-gruner-085015b
PROFESSIONAL HISTORY: CEO and Founder ~ Shareholder.com

Follow the Twitter followers of your critics and competitors.

1.) Forge your own relationship 2.)  Let them know you are listening - they adopt a more professional demeanor. 

 

Don't make ads about your competitor. Clients don't care about YOUR business issues, only their own.

This ad (part of a campaign touting an arch competitor "going-out-of-business") was produced by external firm and championed in-house by a senior executive with a pay-grade above mine. It 100% failed because the campaign did NOT speak to clients about any points THEY cared about nor spoke to OUR solutions' strengths.

 

The competitor was being acquired by Thompson Financial, hardly going out of business. The senior executive "left" us shortly after.