Whilst* I am job hunting** for an appropriate*** full-time position, I have been working freelance as an “On-demand CMO.” I am happy to report it’s been both successful and rewarding, as a couple of the accounts are JUST getting into deep content and marketing automation. That's kinda fun. I bring impact.
But, prior me... it has not been easy for these companies. The clients have tried to implement marketing automation themselves, but there is SO MUCH information to be sifted through — including random bloggers like me — that they get lost and revert back to a la carte email only.
Part of my role is to sooth them into marketing automation, as well as remind them WHY they were looking into a process or product the first place. Getting lost in the jargon is commonplace. What the hell is "data activation" anyway?
- Timesaving – You can plan multiple campaigns well early and have them released according to your preset settings. This saves time by building once and giving it a chance to run. Also, all you need to execute another campaign is duplicate an old one and change the content.
- Productivity – Why get tangled up in manual, traditional processes when you can automate everyday actions? You can lessen the time and effort required to get your marketing activities running at optimum levels.
- Customer relationship management integration – This can help you keep every one of your leads on the radar, without worrying about them disappearing because of a couple of unsuccessful contact activities. Additionally, client support and sales teams work together as the information is shared and in the marketing system.
- Knowledge Management – Marketing automation allows you to gain significant understanding to optimize your marketing campaign and communications, and make essential adjustments in real-time.
- Multi-channel administration – It’s difficult to oversee relationships with clients over various channels physically. Because of marketing automation, you can nurture leads and existing clients as though they were on a 1:1 relationship consistently and automatically.
- Cost Effective – Most of these systems are not difficult to operate, once the marketing department understands how to work the SaaS portal(s). Because of the efficiency of the systems, you can stop a poor campaign off hastily, make changes, and relaunch them quickly. In this situation, time truly is money.
*I never use this word before in a blog. Sounds snazzy.
** That's a hint. CV here > www.ibradley.com
**Free coffee in the office. I have simple needs.