Obviously, integrated ops planning is a function created and managed through the marketing team. Establish the brand voice and manically strive to consistency implement that tone across all of your creative (and non-creative) assets, communications channels and within all other internal divisions and business teams.
It's not easy. You have to be a Marketing S.O.B.
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About Bradley:
"Bradley Smith is one of the most talented and creative new marketers I've had the pleasure to work with. In the year leading up to the sale of Shareholder.com to Nasdaq, I worked very closely with Bradley to develop social media marketing initiatives to position Shareholder.com as the undisputed market leader.
While I thought I'd teach Bradley a thing or two about marketing, it ended up being more the other way around -- I was learning from a master marketer. In fact, the programs we developed together were so successful that I featured them in my international bestseller ‘The New Rules of Marketing & PR.’
Now Bradley's ideas are seen as a benchmark of excellence and are studied by marketers in 29 languages around the world."
David Meerman Scott
https://www.linkedin.com/in/davidmeermanscott
Marketing strategist and bestselling author of The New Rules of Marketing & PR
BusinessWeek Top Ten business book, 2009: Amazon #1 PR and Marketing booklist, 2009 – 2017