You cannot just stumble onto content. A marketing department must have a dedicated team focused on content strategy and on creating a recurring Pipeline of Content. This pipeline must encompass all the process around content creation and curation: Internal sources, external (paid) sources, existing, new, SME, formats, approvals and distribution.
Without this map, you have nothing to show the executives responsible for approving the needed budget.
\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\
About Bradley:
"Bradley Smith is one of only a few marketing leaders I’ve worked aside who truly partnered with sales, strategically and tactically. Together, we had the responsibility to rebuild the Vintage brand while continuing to propel it forward as a valued PR Newswire division.
One initiative converted our annual client contact renewal from a tedious phone and manual email process into a streamlined automated email process. Not only did his campaign generate over $2,000,000 with a single email, this saved my sales team hundreds of hours so they could focus their efforts on developing new opportunities.
Bradley’s consistent and creative thought-leadership, messaging and communication positioned my team for daily success. He is an incredible asset to any sales leader and made Vintage an eventual gem for acquisition."
Trevor Loe
Senior Vice President, Sales Manager - Toppan Vintage
https://www.linkedin.com/in/trevorloe/
PROFESSIONAL HISTORY: VP, Sales ~ PR Newswire/Vintage