Write (and get TOTAL senior buy-in) on a comprehensive 12-month marketing operations strategy WITH goals. Developing a strategy with defined action items and setting both short-term and long-term measurable objectives drives you to assign team members and actually implement the tasks.
It's OK for the creative team to be a wee more "make it up as we go along," but Ops needs more structure.
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About Bradley:
"I learned more about event marketing from Bradley Smith than the preceding four marketing leaders I worked for at PR Newswire. Not only is he calm under the great pressure of physical events, he is a master at maximizing the enormous effort and expense associated with conferences – as well as setting realistic goals and expectations. His booth placement strategies and designs are second to none.
At our first event together, he literally tripled the booth traffic compared with all the previous years’ at this same industry annual conference. More importantly, these were conversations, not cards dropped in a fishbowl.
Bradley also connected the dots between the “analog” aspects of a physical event with our “digital” demand generation methodologies. Lastly, I could always depend on him to participate or moderate on live panels and on webinars. Events require creative problem-solving, and that is exactly Bradley."
David Korvah
Marketing Manager, Specialized Technologies and Global Cross-Market Programs ~ CSA Group
https://www.linkedin.com/in/davidkorvah/
PROFESSIONAL HISTORY: Marketing Manager, North American Events ~ PR Newswire