MarTech processes never sleep: it’s all about experimentation, testing and measuring different methodologies to find what works better than last time.
In addition to the Scrum board, the entire team should meet regularly to openly (and hopefully playfully and without judgment) brainstorm and come up with one new idea to apply and measure. It can be a subtle change – like a CTA button color – or a large, systemic change to the Marketo flow.
Just ALWAYS creativity challenge the status quo and try something new. The “idea journey” is as varied as the “buyer’s journey” that you’re trying to map. Evangelizing ideology within a department is a sure way to unwrap the golden ticket to further prove your marcom ROI.
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About Bradley:
"I have worked with Bradley Smith as CEO of NIRI for several years. He is an important, trusted and knowledgeable marketing and business professional. Bradley's energy is infectious as he represents his organization and helps others around him succeed.
He has been a critical resource to NIRI on many occasions regarding key investor relations issues - disclosure, transparency, communications, both to help educate NIRI's 4,000 members, as well as an information resource for advocacy efforts with the SEC. Bradley is truly “a member and partner” of our professional organization and has always gone well beyond being just a “service provider.
In my personal opinion, Bradley Smith is an outstanding individual and professional."
Jeffrey D. Morgan, CAE
CEO ~ Club Managers Assn of America (CMAA)
https://www.linkedin.com/in/jeffreydmorgan
PROFESSIONAL HISTORY: President & CEO ~ National Investor Relations Institute (NIRI)