Develop and institutionalize a centralized client (and prospect) marketing profile. This defined profile becomes the communal persona shared by all marketing teams across the organization for driving their individual programs and campaigns.
It’s essential that the data is well managed by marketing ops, in real-time, without creating an unusable colossus. Allow the product and solutions experts to have the capability to control what’s most important to them in that profile.
Don’t get possessive. The database is the means. Not the end.
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About Bradley:
"During my tenure working with Bradley at Shareholder.com, we grew our client base from 350 to over 1,300 companies and grew revenues over 600%. The highest professional compliment I can offer regarding Bradley is “he respects and understands sales.” I have found that to be a unique attribute for a marketing professional.
He fueled my sales team with exceptional marketing leadership and most importantly, with tools they needed to find, convince and close deals. Bradley’s a great partner for a sales leader and a creative asset to a sales force."
Michael C. O’Brien
Senior Director, Enterprise Sales ~ SocialChorus
https://www.linkedin.com/in/michaelcolemanobrien
PROFESSIONAL HISTORY: Vice President, Worldwide Sales ~ Shareholder.com and Nasdaq, Inc.