There are eleventy kabazillion “personal branding” tips out there and I am currently evangelizing the best 17 I found. Authenticity is the top advice that truly matters: everything else trickles down from authenticity.
Below are the points, and memes, from my Instagram account.
- Be honest and organic.
- Be visible and accessible.
- Identify your unique value proposition.
- Understand how others see you.
- Identify your goals to guide your messaging.
- All of your content should have the same personality.
- Update your resume to assure it aligns with your brand.
- Understand your industry inside and out.
- Speak in your target audience’s tongue.
- Become a trusted source of information.
- Be consistent across all publishing platforms.
- Share your expertise without expecting direct ROI.
- Don't spew marketing: have a conversation when possible.
- Demonstrate confidence.
- Promote your content directly.
- Write and publish. Publish and write.
- It’s OK to be human and have fun.
Why do we personal brand? Simple...
...because everyone that you meet - especially in B2B - is absolutely going to Google you at some point.
You should try to own what they find.
(No matter how large your baby melon head was.)