News release headline Tip #3 - make facts (and data) the lede.

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News release headline Tip #3 - make facts (and data) the lede.

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Since 2009, I have been blogging contiguously about investor relations, regulatory complacence and marketing. Here is my archived content:

Shareholder.com / Nasdaq
PR Newswire / Vintage

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What's it like to work with Bradley?

Perhaps most importantly, he moved from concept to planning to execution without delay.
During our working tenure, our corporate services revenue grew from $6 million to $72 million.
He's also a real pleasure to work with.
A real conceptual thinker who knows how to execute his ideas.
He is a fearless digital marketer, steeped in creativity and leadership expertise.
Not only did his campaign generate over $2,000,000 with a single email, this saved my sales team hundreds of hours.
He built a powerful brand.
As an ambassador for our company, worldwide, he triumphed no matter the country or situation we dropped him into.
I was learning from a master marketer.
Bradley Smith is an incredibly creative and strategic marketer with strong content, data and tactical skills.
He is the consummate content marketer.
At our first event together, he literally tripled the booth traffic compared with all the previous years’.
With Bradley coordinating our international marketing, we never worried.
His marketing is brilliant and most importantly, he executes on his strategies.
Bradley's energy is infectious as he represents his organization and helps others around him succeed.
We grew our client base from 350 to over 1,300 companies and grew revenues over 600%.
Without question, he one of the most respected and talented marketers in our niche.
Certainly, I’m a better marketer for having worked for Bradley.
His nurturing and guidance expanded my financial opportunities and broke the professional ceiling for my entire career.
It was an extremely successful launch, due to Bradley’s talent of packaging the product and the message together.
He exhibited sophisticated prowess for building consensus from other business units.
The entire company looked to Bradley for guidance.
It’s also important to note that my editors and writers trust him as an unbiased industry expert.
His best attribute, professionally and personally, is that he listens to ideas from the field.
As a “sales enabler,” no one is better.
He's a prolific creator of thoughtful, engaging content.

Bradley H. Smith >

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News release headline Tip #3 - make facts (and data) the lede.

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