‘In the ten years that I’ve been working within the IR industry, there have been four major regulatory actions: Reg FD, SOX, eProxy and now Dodd-Frank,” says Bradley Smith, chief marketing officer at MUNCmedia. “Each of these has exponentially added to the real-world material burden of the IR practitioner.’
‘Any tool that can save the IRO time and dollars on tactical tasks so they can remain focused on the strategic efforts of increasing shareholder value and assuring compliance is extremely valuable.’
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And - more importantly – to entice a magazine to publish it. Industry publications APPRECIATE a little levity and variety. Don't be afraid to use a little.
The "joke" will grab the attention, but the article must deliver material (helpful) content. This is especially important for "vendor" written white papers. We're already suspect to be biased. (Because we are!)