This form truly angered me. They used the email address field to PRE-qualify leads - and since I used my "gmail" address, they DIS-qualified me. For a whitepaper PDF download? Ridiculous and insultive. You never know where your NEXT client may come from.
Many people are out of work and don't have access to a business domain address.
I am shocked at the number of OTC -listed companies whose CEOs have @AOL.com, @earthlink.com, @gmail.com etc. as their professional email address. That throws the stability and credibility of your entire organiztion into doubt. You want people to invest in your compnay and you cannot figure out how to get a domian-based email address?
This webform is on the investor relations website of a large corporation. The data ONLY feeds an automated news alert email engine for the IR department. For most compnaies, that is the data's only function. Eyeballs rarely look at the actual data.
Now, imagine that whenever MEDIA is selected from the drop-down descriptor, the Public Relations department receives the sign-in data too. "DING!" A new media contact is born. Elegant solution for something your company is already doing.
All companies have silos - it's unavaidbale and fairly real-world. But don't have bunkers.