Prospects and clients don’t really hate sales and marketing people. They hate wasting time with "smile & dial" people that don’t understand the surrounding factors that effect/affect their problems ( ..and thus YOUR solutions.)
Sieze every opportunity you can, even light humor, to illustrate “your company is in the niche and in the know.”
Geeky, insider Investor Relations joke made for a special NIRI BOSTON Chapter meeting held at Fenway Park. Branding, etc was on the back. HAH!! I also gave one to Senator Oxley.