I am no theologian, but I do believe that “Marketing Is In The Details.”
I don’t mind the auto-DM thanking me for the follow BUT unless you follow me back, you will not see my Tweets. This anal-retentive vocabulary mistake casts doubt on your astuteness as a Social Media consultant. You leave me wondering "Do you know how Twitter works?"
PROOF YOUR WORK. Mistakes matter, especially in a commodity business.
Creating "catchy ads" means writing a headline that entice readers to ask "tell me more" and then diving into your ad's bodycopy. Twitter is EXACTLY the same. You don't need to tell the whole story, but enough to identify the topic to YOUR specific audience so they open your "tell me more" link.