This ad (part of a campaign touting an arch competitor "going-out-of-business") was produced by external firm and championed in-house by a senior executive with a pay-grade above mine. It 100% failed because the campaign did NOT speak to clients about any points THEY cared about nor spoke to OUR solutions' strengths.
The competitor was being acquired by Thompson Financial, hardly going out of business. The senior executive "left" us shortly after.
Internal messaging needs to be as creative as your external messaging or sales people and client-facing folks will NEVER read it nor absorb it. Don’t get lazy and assume this is a captured audience who HAVE to read your output.
Loaded with cheek and competitive bite, these internal sales newsletters address VERY specific competitive issues and add the color and vocabulary I need other departmants to learn and use.