Twitter (and a sales person's good SoMe skills) drove my marketing automation choice.

I asked my Tweeps what they suggested for setting up a complete marketing automation process.

I got a couple practical responses (thank you.)  But of more interest, I got a call from a sales person who “saw my Tweet.”  He got the sale even though his compnay was never discussed in the Tweet thread. He had his TweetDeck set up for his competiors' @handle. 

 

FYI: I am going with Salesforce with and Act-On marcom integration. Both were the right scale for my needs.