Subjectively, I am not a fan of Glenn Beck at all – to be clear. Objectively, I think this (image below) sponsorship is an egregious use of “celebrity” to pump a product. Will he take responsibility for the product’s promise – or lack of performance?
How much financial risk should you ask from your fans? Pimping someone’s financial future (INVESTMENT) is very different than buying a $15.00 bottle of perfume from a pop star brand or booking a cheap hotel with Captain Kirk. The “personal brand” needs to be credible to the product / service.
This form truly angered me. They used the email address field to PRE-qualify leads - and since I used my "gmail" address, they DIS-qualified me. For a whitepaper PDF download? Ridiculous and insultive. You never know where your NEXT client may come from.
Many people are out of work and don't have access to a business domain address.
Whether you create a personal CV site (like my site here) or use LinkedIn, be VERY strategic on who you ask for recommendations. Get a true blend of people you reported to, people that reported to you, people you were peer to and key business influencers. Ask folks for detailed thoughts on working with you, not general platitudes.
If you're in marketing, creativty is the "unspoken" testomonial. Don't let LinkedIn be your style.