Print resolution (300 dpi) will not allow you to render your screen captures (72 dpi) at a physical size large and crisp enough to be meaningful or enticing. Besides, what demonstration value is a static image of your dynamic product?
Most of use cannot eliminate printed materials - sales folks still like the comfort of a "leave behind" after a physical meeting - and that's OK. But, as we all have reduced our use of printed materials, the pieces we do print commercially (and expensive) have VERY long shelf life.
Dating material HIGHLIGHTS "this is a year old" which indicates "we have not updated the product in a while."
Also... people are pretty smart. They won't need a secret decoder ring to figure out "111008 ."
Errors WILL happen on client accounts. Here are next steps.
1.) Listen to them vent.
2.) Apologize and admit responsibility.
3.) Solve the problem.
Once the problem is solved, then work on "don't let this happen again" resolutions. The anger from the client is distracting enough. Don't compound the "problem solving" activities and panic employees with YOUR anger.
Prospects and clients don’t really hate sales and marketing people. They hate wasting time with "smile & dial" people that don’t understand the surrounding factors that effect/affect their problems ( ..and thus YOUR solutions.)
Sieze every opportunity you can, even light humor, to illustrate “your company is in the niche and in the know.”
Geeky, insider Investor Relations joke made for a special NIRI BOSTON Chapter meeting held at Fenway Park. Branding, etc was on the back. HAH!! I also gave one to Senator Oxley.
Have you heard the one about the vendor who went around the back of dedicated, showcase client?
It seems this vendor got greedy and even thought the Department Head repeatedly said “no” to a certain product, the vendor was not satisfied. So the vendor went directly to the Department Head’s CXO. The CXO ordered a complete in-depth competitive bake-off.
The vendor lost ALL the six-figure business… and burned the bridge with the Department Head who they disrespected.
Going around a gatekeeper to their superior is risky human business.