Twitter automation is not evil. But doing it poorly casts a shadow.

« Internal people will "get bored" with your website. Prospects will not. | Main | Promote your “Twitter Brand” by subtracting your @handle character count from your tweets. »

Twitter automation is not evil. But doing it poorly casts a shadow.

I am no theologian, but I do believe that “Marketing Is In The Details.”

I don’t mind the auto-DM thanking me for the follow BUT unless you follow me back, you will not see my Tweets. This anal-retentive vocabulary mistake casts doubt on your astuteness as a Social Media consultant. You leave me wondering "Do you know how Twitter works?"

PROOF YOUR WORK. Mistakes matter, especially in a commodity business.