B2B buyers may not be impulse shoppers, but they ARE shoppers – so the same tactics of “creative engagement” apply (more so in a very conservative niche). Once you have their interest, then you can follow through with the essential “tell me more” content. You know, the dull part.
This “over the top passion” concept generated a lot of leads and reinforced what clients would often tell us “I love you guys!” Due to tighter SEC regulations, clients became very hesitant to offer us documented testimonials, so I made these obviously faux ones.
