Create a test about your products and services with special emphasis on the points you need them to learn at the sales meeting – make the questions real and pertinent. I suggest multiple and short “fill in the blank” questions. Make the test about 20 minutes.
Give this test to them FIRST THING – within the opening session. Tell the team there will be prizes and recognition.
Now for the hook: Give the exact same test at the very end of the meeting. Announce the awards are for high overall score, most improved score, lowest score and worst improved.
Be warned - you will be amazed at how serious they will take the test and how pissed some (lazy) folks will become when they realize what this test WILL illustrate.