Back off on the continual product pitch and help editors with niche opinions and insight. Stop selling and start telling. You'll win product opportunities in the long-run. Always give them a creative POV.
LOL - This story came from my sending the editor my "Who's on First" bit in response to his webpost regarding incestual business relationship in the article. If gave his story a little kick. As we were mid-acquisition of a competitive newswire, I had to go marketing stealth.